"A way of imagining possible futures through a black cultural lens”
AiRich (pronounced as 'I-Rich') is an Afro-Caribbean Visual Artist based in Amsterdam, The Netherlands. AiRich unites the past and future to create her afro futuristic super beings.
After finishing school, she discovered the beauty of photography and fine arts and decided to develop her own view. She uses portrait photography as a medium to tell empowering stories inspired by black mythology and science fiction.
The characters in her work are portrayed by models with features and an appearances that do not conform to western beauty standards, emphasizing the importance of rediscovering and redefining the black identity.